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All about China-- Demographical factors affecting market segmentation, targeting, positioning, and marketing campaign in China

Population: 1,321,851,888 (July 2007 est.)


Age structure:
0-14 years: 20.4% (male 143,527,634; female 126,607,344); 15-64 years: 71.7% (male 487,079,770; female 460,596,384); 65 years and over: 7.9% (male 49,683,856; female 54,356,900) (2007 est.)
Median age: Total: 33.2 years; male: 32.7 years; female: 33.7 years (2007 est.)
Population growth rate: 0.606% (2007 est.)
Birth rate: 13.45 births/1,000 population (2007 est.)
Death rate: 7-deaths/1,000 population (2007 est.)
Net migration rate: -0.39 migrant(s)/1,000 population (2007 est.).)
Life expectancy at birth: Total population: 72.58 years; male: 70.89 years; female: 74.46 years (2007 est.)
Total fertility rate: 1.75 children born/woman (2007 est.)
Nationality: Noun: Chinese (singular and plural) adjective: Chinese
Ethnic groups: Han Chinese 91.9%, Zhuang, Uygur, Hui, Yi, Tibetan, Miao, Manchu, Mongol, Buyi, Korean, and other nationalities 8.1%
Religions: Official figures: 18 million Muslims, 4 million Roman Catholics, 10 million Protestants
Languages: Standard Chinese or Mandarin (Putonghua, based on the Beijing dialect), Yue (Cantonese), Wu (Shanghaiese), Minbei (Fuzhou), Minnan (Hokkien-Taiwanese), Xiang, Gan, Hakka dialects, minority languages (see Ethnic groups entry)

Literacy:
Definition: age 15 and over can read and write total population: 86% male: 92.9% female: 78.8% (2003 est.)

(Source from CIA The World Factbook)



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