Outlook Unchanged: Survey
Direct marketers are expecting to make
little change in their hiring plans this quarter,
according to a survey from by Bernhart Associates
Executive Search, Owatonna, MN.
Fifty-five percent of the respondents
said they plan to add staff in the coming quarter,
unchanged from the fall. A total of 30% said they
currently now have a hiring freeze in effect and
most said they were unsure when it would be lifted.
Nine percent stated that they will be reducing
staff and another 6% said they might.
"Any hope that the direct
marketing labor market might start staging a turnaround
this winter is apparently not in the cards,"
said president Jerry Bernhart. "About one-third
of the companies responding still have hiring
freezes and only about half plan to add to staff.
Those two key indicators haven't improved for
the last year and a half."
He noted that the near-term outlook
is best for account managers, sales representatives
and analysts, the three job functions that survey
results show will be in greatest demand.
"There is one encouraging
trend," Bernhart said. "Among the companies
planning to add to staff, new hires will outnumber
replacements three to one."
Bernhard polled 392 direct marketing
companies by e-mail earlier this week.