Over one-half of US non-profits will increase
their online fundraising efforts in 2003, and
43% will spend more on technology, reports Kintera.
According to Kintera, Inc. 55% of US non-profit
companies plan to increase their fundraising efforts
online this year, whereas just 22% say they will
stay the same.
Kintera, a company that offers software and services
to the non-profit sector, surveyed US non-profits
between October and December 2002 and also found
that 70% of non-profits plan to either increase
their IT spending levels in 2003 or keep them
flat compared to last year.
It is no surprise Kintera determined that a strong
number of non-profit organizations will work on
fundraising projects online, considering Consumer
WebWatch findings indicating that internet users
are logging on to non-profit websites at a healthy
clip. In a January 2002 survey conducted among
1,500 US internet users, Consumer WebWatch determined
that 41% of respondents had visited a non-profit
For more on non-profits?presence online, subscribe
to eMarketer's eStat Database -- it's got 14 records
related to the advanced search "non-profit"
By: Bob Langer