According to a recent Pew report, many
net users go online specifically for product information,
are happy with the results and are even motivated
to buy offline if the item is not for sale online.
According to a recent report from the Pew Internet
& American Life Project, 87% of US internet
users say they are either "always" or
"mostly" successful when they search
online for news. In fact, 85% say they are either
always or mostly able to find commerce information
In its report, "Counting
on the Internet," Pew delves further into
the idea of obtaining commerce information online
and finds that 63% of internet users and non-users
expect to find either more information about a
product or the product itself on a stores
website. Pew bases these results on a survey conducted
in September among 2,092 adults (1,318 of whom
were internet users).
Pew also found that even if the
store's website does not actually sell the featured
product, nearly one-half (46%) of respondents
said they would be more likely go to the store's
brick-and-mortar outlet to buy the product, whereas
just 6% said they would be less likely to do so.
Jupiter Research also determined
that searching for product information online
is a popular activity among US internet users.
Jupiter surveyed 4,341 net users and reported
in September 2002 that 63% said researching products
and/or services was one of their main uses of
Source: The eMarketer