Use Internet to Shop, Study Finds
Over 40% of all baby boomers shop online,
although most spend only five hours a week on
the Internet, according to a new survey from Mature
Marketing & Research, of Boston.
Male boomers use the 'Net to
research big-ticket items like homes and automobiles,
and to purchase airline tickets and computer software.
Women boomers purchase books, clothing and electronics.
The survey also found that boomers
are eating out less and taking fewer trips.
They are also becoming more active
in managing their retirement finances. However,
over half say they have to plan better for retirement.
Most are more cautious than they were about investments
-- especially females.
Women were more likely to report
recent wage losses, but men and older boomers
said they were fired or forced to retire early.
Roughly two thirds of all baby
boomers observe a religion, but only 52% in the
45-49 age category actively practice it. That
figure jumps to 81% in the 50-54 age category.