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Building Call Center Culture
Author: Dan Coen

Ogilvy on Advertising
Author: David Ogilvy

Business to Business Direct Marketing : Proven Direct Response Methods to Generate More Leads & Sales
Author: Kim MacPherson

Permission-Based E-Mail Marketing That Works!
Author: Hans Peter Brondmo, Geoffrey Moore

The Engaged Customer : New Rules of Internet Direct Marketing
Author: Robert W. Bly

ListMan : List Management - Direct Mail & Telemarketing
Author: Advantage International, Inc. Staff

The Complete Guide to Telemarketing Management
Author: Joel Linchitz

Selling the Invisible: A Field Guide to Modern Marketing
Author: Harry Beckwith

Database Design for Mere Mortals: A Hands-On Guide to Relational Database Design
Author: Michael J. Hernandez

Essentials of CRM: A Guide to Customer Relationship Management (Essentials Series)
Author: Bryan P. Bergeron

Successful Direct Marketing Methods, Seventh Edition
Author: Bob Stone, Ron Jacobs, H. Robert Wientzen

Global Marketing Management
Author: Masaaki Kotabe, Kristiaan Helsen

The CRM Handbook
Author: Jill Dyche

The China Dream: The Quest for the Last Great Untapped Market on Earth
Author: Joe Studwell

Marketing Moves: A New Approach to Profits, Growth & Renewal
Author: Philip Kotler, Dipak C, Jain, Suvit Maesincee

Marketing Management: Millennium Edition (10th Edition)
Author: Philip Kotler

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Author: Al Ries, Jack Trout

CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time-2nd ed.
Author: Paul Greenberg / Hardcover / McGraw-Hill Osborne, Publisher: McGraw-Hill Osborne

Mastering Data Mining: The Art and Science of Customer Relationship Management
Author: Michael Berry Gordon Linoff , Publisher: McGraw-Hill Osborne

Accelerating Customer Relationships: Using CRM and Relationship Technologies
Author: Ronald S. Swift , Publisher: Prentice Hall PTR

Designing Direct Mail That Sells
Author: Sandra J. Blum, Publisher: F & W Publications, Incorporated

Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them
Author: Don E. Schultz, William A. Robinson, Lisa A. Petrison , Publisher: NTC Publishing Group

The Complete Guide to Telemarketing Management
Author: Joel Linchitz , Publisher: PFS Press

The Innovation Premium: How Next Generation Companies Are Achieving Peak Performance and Profitability
Author: Ronald S. Jonash,Tom Sommerlatte , Publisher: Perseus Books Group

Smart Telemarketing: How You Can Turn Ordinary Telemarketing into Extraordinary Income
Author: Stan Rosenzweig, Publisher: Emery Publishing

Successful Direct Marketing Methods. 6TH
By Bob Stone,Robert B. Stone

 
Leader in Direct Marketing- Since 1983
 



 
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